Facebook Inc.: Navigating Data Privacy?
| Case Code: BECG172 Case Length: 12 Pages Period: 2007-2021 Pub Date: 2021 Teaching Note: Not Available |
Price: Rs.300 Organization: Facebook Inc. Industry: Technology & Communications Countries: United States Themes: Data Privacy, Corporate Image & Identity,Social Media,Accountability |
Abstract Case Intro 1 Case Intro 2 Excerpts
Abstract
The case ‘Facebook Inc.: Navigating Data Privacy?’ describes the various data privacy issues related to Facebook and the approach taken by the company to ensure that its reputation and brand image are not diluted. The case also touches upon the rising concerns from various quarters and how Facebook planned to look at ways to move away from these concerns.
Issues
The case is structured to achieve the following teaching objectives:
- Understand the data security issues in social media, anti-trust law and practices.
- Examine the need for stringent data privacy regulations.
- Discuss the role of data security in social networking.
- Understand the need for effective corporate communications.
- Explore social media business models.
Contents
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Introduction
Data Privacy Issues at Facebook
The Aftermath of a Decade Long History of Data Privacy Issues
The Road Ahead
Exhibits
Keywords
Data privacy; Social media; Digital Advertising; Social Networking; Data Security; Ethics;Corporate Communication; Anti-trust Laws, Competition Policy; Business Model; Technology Strategy
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